SEO content writing is more than just having text in your websites. A company or freelancer who acquires a website has a specific purpose: building a bridge between himself and possible clients. Websites give, automatically, an expert status. It also makes it easier for your possible customers to find information about you.
But TODAY, the market has changed in comparison with how it was 10 years ago. Websites need to be fast, capture attention and provide with all the information the audience is looking for.
Many companies invest little budget on the creation and managing of websites and other online platforms like social media, which results in not gaining any new customers and, sometimes, even losing existing ones. Normally these websites look good, have a cool and trendy design and so on, so managers fail to understand what went wrong. In most of this cases, the problem was not the appeal of the website, but it’s content.
So, how do you make sure your website not only reaches your current audience, but helps you to develop new relationships? By the smart usage of SEO content in your website.
Why is SEO content so important?
Maybe until today, you didn’t heard of the term SEO. Possibly, you have heard of it, but don’t think it’s necessary or have no interest in counting on it. For those who are not familiarized with the term: SEO stands for Search Engines Optimization. As the name says, an SEO content optimizes the results in search engines. In other words, this is what helps you to position in the first pages of most popular search engines, without the need of paying them to rank your website.
But having a website with SEO content doesn’t only give your page a good ranking, but makes it easier for your potential customers to find you. This is, as a result of using the right words and language to communicate effectively.
What are the basic techniques of SEO content?
In order to write a proper SEO content there are some basic techniques or guidelines to be followed, that guarantee the success of the writing. Some of these techniques are:
Use of keywords
This is the most relevant ingredient of a well elaborated SEO content. The keyword chosen is what will position (or not) your website in the first page of search engines. This is basically, what the person will write in their search engine, in order to get to your information.
For example, if your business is a vegan restaurant who specializes on dinners, a proper keyword would be “vegan restaurant” and a secondary “dinning vegan” or “vegan food for dinner”. If you use only vegan restaurant, it will mislead people to believe they can find food in any time of the day, and affect your bounce rate.
Call to action
Call to action is one of the most effective ways to capture your audience. If a website suggests you to do an action, you might not do it. In the other hand, if it tells you to do something directly, you are more likely to do it. For example, writing “contact us to know more about our company” has proven to be more effective than sentences like “if you want to know about us, feel free to contact us”.
This depends mostly on the targeted audience. According to what kind of people you desire to attract to your website, you must choose the more suitable language so they can understand you clearly.
Get the audience attention in the first 5 seconds
Most customers who leave a website before checking it’s content do it because of a slow loading speed or because the website doesn’t look trustable. However, there’s another important reason for customers leaving your website without contacting you: you are not being clear enough.
A succesful website should tell you in the first 5 seconds what it’s about and what you can expect to find there. This normally is accomplished by the use of different elements, including: pictures, videos, or slides, as well as the content written. The clearer it is, the better.
Difference between a regular content and SEO content
Being a good writer doesn’t mean being a good SEO content writer, or online writer. When writing a book you focus more on the art, the narrative, the wide description of elements and scenarios.
Writing in the Internet is nothing like that. In fact, some specialized SEO writers are not even “good writers”, they just learned how to effectively elaborate a text focused on making traffic for a website.
So, the main difference of these texts is the purpose and the audience it pursues. Book readers are not the same audience like online readers. Most book readers might consume online content as well, but it doesn’t necessarily works the same the other way around.
Whilst in a book the content is rather long and very descriptive into details, online it has to be as precise, short and easy to understand as possible. Most people are not reading online to find artistic pieces, they are looking for specific information needed in the moment and will normally read something easy to digest than a long text. (This of course depends on the topic, but we are talking based in most Internet users).
Why should you contact me to write the SEO content for your project?
As explained before, some SEO specialized writers don’t really know wider writing techniques, but only the basics to be able to write short effective content for a website.
In my case, I was a regular writer, before diving in the digital world. So you can be sure you will have the best of both worlds. A well made, concise and clear content to generate the desired traffic with perfect usage of grammar and proper writing techniques. Even if it’s not the majority, many online readers are very picky with the content they look for, and might leave a website because of grammatical mistakes, weird language used or poor narrative.
Also, mostly when building a business, more than just writing content to attract customers, you must build a clear concept, that can later be developed and improved. I offer you the opportunity of acquiring a content that will ensure the branding of your company and give authenticity to your website.
Last, but not least, if you are not a marketing specialist or have little knowledge of the SEO techniques mentioned, I can assist you with a keyword research based on the theme of your business or project.
Contact me now to get your SEO content and start achieving traffic from your marketed audience!
Or visit the Services Page to have more information about my offers.